Google Ads Character Counter
Count characters for Google Ads headlines and descriptions.
Count characters for Google Ads responsive search ads as you write. Each headline is limited to 30 characters and each description to 90, and ads that exceed the limit are rejected — so a live counter saves a round-trip to the editor.
All counting happens in your browser; your copy is never uploaded.
Google Ads
Headline
0/30
Google Ads
Description
0/90
Limits reviewed 2026-06-09. Counts use each platform's own basis (graphemes or UTF-16); some platforms weigh certain characters differently.
Private by design. Your text is processed entirely in your browser — it is never uploaded, logged, or stored on a server.
Responsive search ad limits
A responsive search ad lets you provide up to 15 headlines (30 characters each) and up to 4 descriptions (90 characters each); Google mixes and matches them. Because every headline must stand on its own and fit 30 characters, concise, benefit-led writing wins. Descriptions get 90 characters to expand on the offer and add a call to action.
VerbCount counts user-perceived characters and shows how many you have left, so you can write each asset right up to — but not over — the limit.
Writing tight, effective ad copy
For 30-character headlines, lead with the keyword or the benefit, drop filler words, and use numbers where they help. Vary your headlines so Google has distinct options to test. For descriptions, pair a benefit with a clear call to action (“Shop today”, “Get a free quote”) and include a keyword naturally.
Examples
| Example | Input | Result |
|---|---|---|
| Headline | Free Shipping Over $50 | 22 / 30 — 8 left |
| Headline (over) | A 34-character headline | 34 / 30 — 4 over |
| Description | An 85-character description | 85 / 90 — 5 left |
Frequently asked questions
What is the Google Ads headline limit?
Each responsive search ad headline is limited to 30 characters. You can supply up to 15 headlines.
What is the description limit?
Each description is limited to 90 characters, and you can supply up to 4.
What happens if I go over?
Google won't let you save an asset that exceeds the limit, so it's best to write within the count from the start.
Do spaces count?
Yes. Spaces count toward the character limit, just like letters and punctuation.